Hues & Booms was an academic brief where I chose clothing brand Joanie and had to create a homeware collection for them. I decided to focus on the psychological effects of colours and link them together with specific flowers that have medicinal properties. I was hoping that this combination would create products that would help improve the customers mental health and well-being.

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Joanie also like to collaborate with charities, so I decided to collaborate this collection with Mad Millennials. I therefore created a blog post alongside the collection to educate the customers about what the flowers and colours can do for them.